Lore and the Fools is a document on contemporary mythmaking. The publication brings together academic essays and personal recollections. It reminisces on the case of the romance between Grimes and a Big Tech Monster and the rebranding of Twitter, personal memories about learning the rules of navigating the internet and on the account of an artistic film project for a character in a hotel room in Brussels. Through important questions like ‘who chooses the music in hotel lobbies? “Lore and the Fools’ reflects on the categories of fact and fiction and the conditions of our current neo-romantic tech society.